BALANSPINE BI
Client : PHS
Designer : Park Yeongeun, Lee Sooyeol
Date : 2019.09
BALANSPINE is a compound word of BALANCE + SPINE which means 'balanced spine'. It features a color that emphasizes S, which is similar in shape to the spine. It also emphasizes the meaning of the logo with a sharp font that gives the medical brand a professional feel.