BALANSPINE BI


Client : PHS

Designer : Park Yeongeun, Lee Sooyeol

Date : 2019.09


BALANSPINE is a compound word of BALANCE + SPINE which means 'balanced spine'. It features a color that emphasizes S, which is similar in shape to the spine. It also emphasizes the meaning of the logo with a sharp font that gives the medical brand a professional feel.



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